Wondering what ‘dark posts‘ are on Facebook? A dark post is also known as an unpublished page post. Think about ‘dark posts’ as posts on your fanpage that are only viewable to people you’re targeting in ads. The only way to see a dark post or unpublished page post is to get targeted by an ad with a dark post attached to it.
To simplify that explanation: A dark post looks the exact same as a normal fanpage post or newsfeed ad, it’s simply unpublished from public view. Think about fanpage updates like photos, statuses, offers, events, etc., dark posts are just private versions of these same post types.
What’s the Point of Dark Posts?
There are several…
The most common use is for split testing newsfeed ads. Lets say you want to test 5 different styles of newsfeed creative but don’t want to clog up your fanpage timeline with all the different variations. Publishing each variation as a dark post lets you create & test all 5 variations without alienating or annoying your existing fanbase and adding a bunch of the same content to your fanpage.
The other use for dark posts is if you only want certain people to see the newsfeed ad. For example if you have a special offer for fans that live in California you can create a dark post and target people who are connected to your page that live in California. That way only people that meet the targeting criteria will see the ad and fans from other states will have no idea you’re running the promotion.
How do I Create a Dark Post?
Dark posts can be created in Facebook’s Power Editor.
Step 1: When creating an ad in Power Editor, click the “+” symbol next to your fanpage name:
Step 2: Choose which type of dark post you want to create.
You can create a few types of dark posts on your fanpage:
- Page Post Link
- Page Post Photo
- Page Post Video
- Page Post Status
- Page Post Offer
[highlight background=”#333″ color=”#fff”]Remember:[/highlight] these will look the exact same as normal page posts, they just won’t be visible to normal fanpage visitors.
Step 3: Fill in the required fields amd click “Create Post”
Step 4: Push your campaigns using the green “Upload Changes” button.
Andddd that’s all there is to creating dark posts on Facebook 🙂